The internet landscape today is exploded with content of all types. There are businesses who want to grab each and every domain they can associate themselves with. But the reality is that If you try to compete at everything, you’re not going to win at anything. Picking one area to concentrate on allows you to focus your efforts and stand out in your industry. That’s is why at Kent Communications, we believe that the key to digital marketing communication right now is – “Specific is terrific”. Let’s dive in and find out how you can be specific while you communicate your intended message to your target audience.
1. Identify your Core Strengths
Start by considering what you can offer and what you’re really good at. Jot down your USPs – reflect on the special and exceptional qualities of your brand. To simplify the same, answer the following questions first
• What specific problems do you wish to solve for your customers?
• What is that one thing that you can offer better than your competitors?
• Where do you especially excel?
• What social media channels fit the best for your brand?
2. Do a thorough Industry Research
Once you have an exact idea of your niche marketing vertical, validate that it is a reasonable idea. Do a competitive analysis to see if there are competitors in this space and find out what those brands are already doing to capture the market. Look closely at your target audience and identify what they really want and need. Getting to know your ideal customer – in terms of demography and geography can help you offer them a better product, service, or message. Understand their emotional drivers and shared values.
3. Engage
Now that you have identified your ideal customer, find out how your brand fits into this tribe and how to communicate with them in a more natural way, so they will listen (and eventually purchase!). Make sure you are ‘around’ for your target audience and strive to build long lasting relationships with them. We are listed the points below on how can leverage the power of digital marketing to get you started.
• Engage in direct conversations with your customers
• Invest in hyper-targeted paid advertising
• Optimize your product descriptions
• Create hyper-targeted content
• Leverage user-generated content
• Create beautiful video content to demonstrate your products in use
• Focus on local SEO and social media marketing
“Your Niche is your way to Glory and Success”
Are you ready to grow your brand in a specific domain and expand your business? Work with our talented team of professionals at Kent Communication and schedule a complimentary new client consultation today! Email us to schedule an appointment: info@kentindia.com
